Prof. Dr. Oliver Emrich



Raum 01 - 216
Jakob-Welder-Weg 9 (ReWi I)

Tel: +49 (0)6131-39-23761
Fax:+49 (0)6131-39-23766


Sprechzeiten: Di, 14-16 Uhr oder
nach Vereinbarung, Voranmeldung erforderlich


Ausgewählte Publikationen:

Kleinlercher, Kristina, Emrich, Oliver, Herhausen, Dennis, Verhoef, Peter, and Rudolph, Thomas (2018): “Websites as Information Hubs – How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to Physical Stores”, in: Journal of the Association of Consumer Research (JACR), forthcoming.

John, Leslie K., Emrich, Oliver, Gupta, Sunil, and Norton, Michael I. (2017): “Does 'Liking' Lead to Loving?
The Impact of Joining a Brand's Social Network on Marketing Outcomes.” in: Journal of Marketing Research (JMR), 54(1) (February 2017): 144-155.

John, Leslie. K., Mochon, Daniel, Emrich, Oliver, and Schwartz, Janet (2017): "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think.” in: Harvard Business Review 95(2), (March-April 2017), 108-115.

Emrich, Oliver and Verhoef, Peter C. (2015): “The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers” in: International Journal of Research in Marketing, 32(4), 363-374.

Emrich, Oliver, Paul, Michael, and Rudolph, Thomas (2015): “Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type” in: Journal of Retailing, Special Issue on Multi-Channel Retailing, 91(2), 326-342.

Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Arnold, Mark J., and Reynolds, Kristy E. (2014): “Hedonic Shopping Motivations in Collectivistic and Individualistic Consumer Cultures” in: International Journal of Research in Marketing, 31(3), 335-338.