Decision-Making and Consumer Psychology
Dozent:innen: Prof. Dr. Oliver EmrichKurzname: Decision-Making
Kurs-Nr.: 03.996.4300
Kurstyp: Vorlesung/Übung
Inhalt
Individual decisions by managers and consumers shape the retail environment, but also the daily living in general. This course provides insights into decision-making processes from both a psychological and managerial point-of-view. Specifically, people use different decision-making styles to solve problems that they encounter. The lecture will give insights into the outcomes of different decision-making styles for different types of problems and how coordinated decision-making processes can be optimized. Moreover, decision-making will be analyzed at different levels of the retail environment. On the managerial level, managers are required to constantly make decisions with regards to collaboration with suppliers and the coordination of the demand side. This course will give an overview of different phenomena that can support decision-making in companies. Furthermore, consumers have to make multiple decisions during their information search, purchase and consumption. Students will learn to know how consumer decisions deviate from optimal choices due to irrational decision-making. Finally, an ongoing debate in public policy discusses whether and how consumers should be nudged towards making more sustainable choices. Students will participate in this discussion by exploring how interventions influence consumers’ choice outcomes. In sum, this course will give insights into decisions and choice biases regarding 1) general psychological mechanisms, 2) outcomes at the managerial level, 3) consumer outcomes, and 4) societal outcomes. The overall aim of this course is to highlight the role of conscious and unconscious information processing, and how people can make better decisions in various domains. The course is useful to guide future managers in their daily problem-solving in companies.Learning goals:
- Understand problems and choice decisions in retail environments
- Learn to know different decision-making styles
- Critically discuss managerial instruments that influence consumer decisions
- Get an overview of typical choice biases and irrational consumer behavior in retailing
- Discuss implications of decision-making biases for society
- Develop capabilities to improve own decision-making
Digitale Lehre
Kurzbeschreibung :
Important Note
Beschreibung:
Termine
| Datum (Wochentag) | Zeit | Ort |
|---|---|---|
| 04.11.2025 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 05.11.2025 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 11.11.2025 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 12.11.2025 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 18.11.2025 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 19.11.2025 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 25.11.2025 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 26.11.2025 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 02.12.2025 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 03.12.2025 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 09.12.2025 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 10.12.2025 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 16.12.2025 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 17.12.2025 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 06.01.2026 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 07.01.2026 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 13.01.2026 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 14.01.2026 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 20.01.2026 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 21.01.2026 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 27.01.2026 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 28.01.2026 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 03.02.2026 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 04.02.2026 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |
| 10.02.2026 (Dienstag) | 12:15 - 13:45 | 00 421 N 6 1341 - Naturwissenschaftliches Institutsgebäude |
| 11.02.2026 (Mittwoch) | 12:15 - 13:45 | 00 181 P5 1141 - Philosophisches Seminargebäude |