Kernkompetenz III: Decision-Making in Retailing
Dozent:innen: Prof. Dr. Oliver EmrichKurzname: Decision-Making
Kurs-Nr.: 03.996.0023
Kurstyp: Vorlesung mit Übung
Inhalt
Individual decisions by managers and consumers shape the retail environment, but also the daily living in general. This course provides insights into decision-making processes from both a psychological and managerial point-of-view. Specifically, people use different decision-making styles to solve problems that they encounter. The lecture will give insights into the outcomes of different decision-making styles for different types of problems and how coordinated decision-making processes can be optimized under uncertainty. Moreover, decision-making will be analyzed at different levels of the retail environment. On the managerial level, retail managers are required to constantly make decisions with regards to collaboration with suppliers and the coordination of the demand side. This course will give an overview of different instruments that can support decision-making in retail companies. Furthermore, consumers have to make multiple decisions during their information search, purchase and consumption. Students will learn to know how consumer decisions deviate from optimal choices due to irrational decision-making. Finally, an ongoing debate in public policy discusses whether and how consumers should be nudged towards making more sustainable choices. Students will participate in this discussion by exploring how regulatory interventions influence consumers’ choice outcomes. In sum, this course will give insights into decisions and choice biases regarding 1) general psychological mechanisms, 2) outcomes at the managerial level, 3) consumer outcomes, and 4) public policy interventions. The overall aim of this course is to highlight the role of conscious and unconscious information processing for decisions, and how people can make better decisions under uncertainty with coordinated decision-making processes. The course is useful to guide future managers in their daily problem-solving in companies.Termine
| Datum (Wochentag) | Zeit | Ort |
|---|---|---|
| 17.10.2017 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 07.11.2017 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 14.11.2017 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 21.11.2017 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 28.11.2017 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 05.12.2017 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 12.12.2017 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 19.12.2017 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 09.01.2018 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 16.01.2018 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 23.01.2018 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 30.01.2018 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |
| 06.02.2018 (Dienstag) | 08:30 - 10:00 | 00 151 P3 1141 - Philosophisches Seminargebäude |